Turf QLD Industry Alert |FREE DIGITAL MARKETING TRAINING FOR AGRIBUSINESSES – REGISTER NOW!

FREE DIGITAL MARKETING TRAINING FOR AGRIBUSINESSES – REGISTER NOW!  

Growcom is partnering with the Australian Business Solutions Group to provide free training for agribusinesses on using social media for marketing. The training is funded  under the Federal Government’s Digital Enterprise Program. This training will be of benefit to turf producers throughout  South East Queensland.

Register online at : http://news.growcom.com.au/2015/05/25/using-social-media-to-market-your-business/

The training sessions are designed for all levels of digital literacy. As long as you know what a website is, you should be fine. The program looks at how businesses can adopt new technologies and aims to make people aware of the potential of the internet as a tool for their business and teach them where to learn more if they are interested. The workshops and coaching sessions are very interactive and include practical activities where participants will have an opportunity to get help to start accounts for some social media products (e.g. Facebook / Twitter / YouTube).

Time commitment:

You will need to commit to both sessions. All up it will only take up 4 hours of your time and this will be spread over two x two hour sessions.

**As an added bonus, those who attend the sessions will be eligible for a free 4 hour one-on-one coaching lesson designed to help you create your digital strategy (Note: those who have already received one-on-one coaching facilitated by the Australian Business Solutions Group will not be eligible for the one-one-one training but can attend the training sessions. Those living within the Moreton Bay region will be able to have the one-on-one coaching on farm. If you live outside of this area you will need to discuss a suitable location with the trainer. )

Dates: 

Wednesday 15 July (2hr session), 10am – 12pm

Wednesday 22 July (2 hr session) 10am – 12pm

Location: Redcliffe Hive, Lower Ground Level, Sutton Centre, 157-159 Sutton Street, Redcliffe

SESSION ONE: Content Marketing

(A workbook will be provided with activities conducted in class)

Smart marketers understand that since traditional marketing is becoming less and less effective they need to find better ways to communicate with customers. This is where the delivery of information to consumers without “selling” is becoming more prevalent. It is called content marketing. But what exactly does content marketing involve?

This session will cover the following topics:

• What is content marketing
• Why use content marketing
• What to write content about
• What media to use with content marketing (i.e. blogs, videos, etc)
• Content marketing strategy

SESSION TWO: Plan your website

(A workbook will be provided with activities conducted in class)

• Website design  – understanding your goals, defining your audience, choosing functionality, resources, budgeting and defining a site map
• Domain names (website address) / hosting / platforms
• E-commerce – selling products online
• Google analytics – tracking and obtaining reports on your website traffic
• Search engine optimization (SEO) –  learning tactics to increase the amount of visitors to your website by obtaining a high-ranking placement in the search results page of a search engine such as Google, Bing and Yahoo.
• Search engine marketing (SEM) –   understanding how to increase website visibility in search engine results pages

After this workshop you should understand the benefits of planning a successful website:

•       Be discovered

•       Establish brand credibility

•       Generate engagement

•       Market expansion

•       Sell while you sleep

This workshop is open to all agribusinesses.

REGISTER YOUR INTEREST:  Please register online http://news.growcom.com.au/2015/05/25/using-social-media-to-market-your-business/ by no later than 1 July. For more information email

Growcom’s Manager Workforce Development, Michelle Templin at mtemplin@growcom.com.au